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LANA LIU
12 DAYS OF GIFTING
12 Days of Gifting was the 2021 holiday campaign designed for TEALEAVES. Inspired by retro video games, this experience takes the audience to a surreal train ride that transcends space and time. Each day, participants unlock a train ticket to a destination with marvelous landscape where they are invited to treasure-hunt for a holiday giveaway. The journey features four unique personas created for the holiday gift guide.
12 Days of Gifting now lives as an evergreen shopping experience.
THE CABIN
THE CHARACTERS
THE MAP
WATCH THE VIDEO TO VIEW THE JOURNEY OR ENTER THE EXPERIENCE HERE
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